# FlowAppeal: less manual work, more business

> FlowAppeal is an AI automation and software integration agency run by Benjamin, based in Sweden. It helps small and medium-sized businesses connect their systems, automate repetitive work, and apply AI where it saves time or money.

Benjamin has 13+ years of enterprise IT experience in aviation, finance and hospitality, for companies like Boeing, Intel and Best Western. Clients work directly with him.

## Services

- **AI automation consulting** (at the core): Process walkthrough, Prioritised automation opportunities, Tool recommendations based on fit.
- **Business process & workflow automation**: Get time back from repetitive admin. Approvals, handovers, reminders and data entry run through connected steps across the tools you already use.
- **AI agents & chatbots**: Faster answers for customers and staff. Customer-facing chatbots and internal AI agents that work from your own business knowledge.
- **CRM & lead management**: No enquiry left waiting. Leads are captured, routed and followed up automatically, so you can see which ones need attention.
- **AI website readiness & discoverability**: Be found when people ask AI. Your website structured so AI assistants and AI-powered search can understand and recommend what you offer.

## Results from enterprise work

- $275K: estimated yearly labor costs saved by automating IT workflows
- 97.5% faster payment processing at Best Western, with no more customer callbacks
- 1,000+ employees relied on systems Benjamin worked on
- 50+ business services automated and integrated

## How a project runs

1. Free intro call: tell me what slows you down, what you’d love to automate, and what you’ve already tried.
2. Written plan: what gets automated, which tools connect, and what it costs, before anything is built.
3. Build and test: you see it working with your own tools and data before it goes live.
4. Launch and support: I stay on to watch the first runs and adjust what needs adjusting.

## Good fit

- Your team repeats the same work every week
- Leads or bookings slip through because replies are slow
- Your tools don’t talk to each other, so people copy data between them
- You want AI and automation where they clearly save time or money
- You want it built and running, not just advice

## Probably not a fit

- A one-off task that takes a few minutes a month
- There’s no process yet. We’d need to agree on one first
- Nobody on your side can make decisions about the process
- You need it live tomorrow, with no time to test it
- You want the cheapest quick fix, not something that keeps running

## FAQ

### What does it cost?

A basic automation normally starts from €1,400 / $1,600 / SEK 15,000. Larger AI systems depend on how many tools connect, the data involved, and the scope. You get a written price before anything is built, and the first call is free.

### How long does it take?

A bounded automation usually takes 2–4 weeks. A larger system with several integrations takes 4–8 weeks and is delivered in stages you can test along the way.

### What happens after launch?

I watch the first runs and adjust what needs adjusting. After that, I keep monitoring your automations on a best-effort basis to make sure they run as they should. Hands-on support is optional: €60 / $70 / SEK 650 per hour for time actually used, capped at €200 / $230 / SEK 2,200 a month. A well-built system should rarely need it. If yours does, fixing that is on me. New features are quoted separately.

### Do I have to replace the tools I use?

Usually not. The point is to connect what you already have, like your inbox, calendar, WhatsApp or booking tool, so they work together instead of through copy and paste.

### Is my business too small for this?

If someone on your team spends hours every week on the same task, it’s usually worth a look. The intro call is there to find out, with no obligation.

## Contact

- Email: [benjamin@flowappeal.com](mailto:benjamin@flowappeal.com). The intake and booking form is under maintenance and back shortly.
- [Upwork profile](https://www.upwork.com/freelancers/~01e017cb63d1a79ebc): Benjamin’s freelance profile and reviews.